So it’s time to go in for my 30,000 mile service maintenance, the first major maintenance for the car (even though I’m approaching 36,000, ah well!). I call around to the two closest dealers to where I work. One quotes $365, the other, $540. The $365 one also offers a free rental car and gives the car a wash when done. Gee, which dealer do you think is going to get my business?
Sometimes I don’t understand dealers. It’s a simple thing to do a competitive market analysis and do one every quarter or heck, even just once a year. Call around to your competitors, see what their pricing and services are like. See the experience from the eyes of a customer, not a competitor. Then understand that even though the $365 dealer is about 15 miles further away, I will gladly take them anyday over the closer dealer. The $365 dealer is making an effort to win my business.
Mazda should take note. Not every dealer is the same, I understand that. But you should encourage your dealer network to have more standardized pricing on factory-recommended service intervals.
I’ll also get my front, passenger-side wheel squeaking taken care of when I go in on Thursday. It should be a minor brake adjustment that I shouldn’t be charged for.
Before winter comes, I’ll also need to get a new set of tires, as mine are wearing down. Any recommendations for good winter performance, low road noise, and more on the “touring” side than the “sport” harsh ride side (although I’ll happily take the middle)??? Post in comments or email me. Thanks!